40+ Free Competitive & Market Intelligence Prompts for ChatGPT & Claude

A library of ready-to-use AI prompts for competitor analysis, market research, pricing intelligence, sales battlecards, and more, organized by category.

These prompts work in any ChatGPT, Claude, or Gemini session, no account needed. If you use IntelCue, several prompts below can pull your live data instead of starting from a blank page.

Act as a senior competitive intelligence analyst. Compare [Your Company] against [Competitor A] and [Competitor B] in the [Industry] space. Focus on core feature parity, integration ecosystem, pricing, and any capability gaps, noting where each gap is a genuine differentiator versus a minor difference. Use only current, verifiable information and cite your sources. Present the output as a comparison table with a short summary of where [Your Company] is ahead, behind, or at parity, plus one clear recommendation on the biggest opportunity to prioritize next.

Act as a market analyst. [Competitor A] recently launched in the [Industry] market. Assess how directly it threatens [Your Company], covering overlap in target customers, pricing model, positioning, and differentiation claims, backed by sources and evidence. Base this only on information from the last 90 days. Output a one-page threat summary with a low/medium/high risk rating and a clear recommendation for how [Your Company] should respond.

Act as a competitive strategist. Identify the three most significant weaknesses of [Competitor A] relative to [Your Company]'s strengths and differentiation in the [Industry] market, based on current public reviews, documentation gaps, and customer complaints you can find evidence for. Do not speculate, only include weaknesses you can support with a source. Output as a ranked summary with one supporting citation per item and a recommendation for how [Your Company] should respond.

Act as a competitive intelligence analyst. Compare [Your Company] against [Competitor A], [Competitor B], and [Competitor C] in the [Industry] category across pricing, target customers, core differentiator, recent product features, and market trends, covering current, verifiable claims backed by sources and evidence. Output as a comparison matrix followed by a three-sentence takeaway and recommendation on where [Your Company] should focus next.

Act as a market research analyst covering the [Industry] sector. Map the current competitive landscape, grouping players by customer segments (enterprise, mid-market, SMB) and by core approach, tracking market trends within each segment. Include [Your Company] and at least [Competitor A], [Competitor B], and [Competitor C]. Use current, sourced information only, backed by sources and evidence. Output as a segmented summary table with a one-line description of each player's position and a clear recommendation on where [Your Company] should focus.

Act as a market analyst specializing in [Industry]. Identify companies that have recently entered or gained visibility in this market as part of broader market trends, beyond the well-known incumbents like [Competitor A] and [Competitor B]. For each, note funding status, target segment, positioning, how they differentiate from incumbents, and what makes them worth watching. Cite sources for every claim, and flag which represent the biggest opportunity or risk for [Your Company]. Output as a ranked watchlist summary.

Act as a market research analyst. Research how the [Industry] category is currently defined and segmented by analysts, review sites, and buyers, not just by vendors like [Your Company] and its competitors. Note where the category is converging with an adjacent category, where it's fragmenting into sub-niches, and how that shift affects positioning, differentiation, and market trends. Output as a short summary brief with sourced examples and a recommendation on how [Your Company] should adjust its category framing.

Act as a market research analyst. Find current, publicly available market size estimates (TAM, SAM, or growth rate) for the [Industry] category from the last two years, broken out by customer segments and market positioning where available, including any figures specific to [Competitor A] for comparison. List each source, the figure it cites, and the methodology if stated, noting any market trends implied by the growth rate. Flag any figures that come from a single vendor's marketing material rather than an independent source. Output as a source-by-source summary table with a recommendation on which figure [Your Company] should rely on for planning.

Act as a market intelligence analyst. Synthesize the most significant trends currently shaping the [Industry] market over the last 6-12 months, based on analyst commentary, industry reports, and news coverage rather than vendor marketing. For each trend, note how strong the evidence is, which sources support it, and how it affects [Your Company]'s market positioning and differentiation relative to competitors like [Competitor A]. Output as a ranked trend summary report with one implication and recommendation per trend for [Your Company].

Act as a market intelligence analyst. Research any regulatory changes, compliance requirements, or macroeconomic conditions currently affecting the [Industry] market that could change buyer behavior, pricing, vendor economics, or market positioning, and whether competitors like [Competitor A] are exposed differently than [Your Company]. Only include developments you can source to a specific, checkable origin. Output as a short summary with one likely impact per item and a recommendation for how [Your Company] should prepare.

Act as a market intelligence analyst. Research what customers and prospects in the [Industry] category are saying in recent reviews, forums, and current public discussion about their biggest unmet needs, frustrations, and perceived weaknesses in existing offerings, not specific to [Your Company] or any single competitor. Group findings into recurring themes that reflect broader market trends, note how many independent sources support each theme, and flag the biggest opportunity for [Your Company] to address. Output as a theme-by-theme summary with source counts.

Act as a market intelligence analyst. Summarize what independent analysts or research firms have published about the [Industry] market in the last 12 months (category definitions, leader/challenger framing, growth forecasts, and market trends), including [Competitor A]'s market positioning and differentiation in that framing and what it means for [Your Company]'s strategy. Note where sources agree and where they meaningfully disagree. Do not present a single analyst's framing as settled fact. Output as a synthesis summary report with points of consensus, points of disagreement, and a clear recommendation called out separately.

Act as a positioning strategist. [Your Company] competes against [Competitor A] and [Competitor B] in the [Industry] market. Given [brief context on your actual differentiator], your strengths, your target customers, and current market conditions, draft three candidate positioning statements that are specific and defensible, not generic claims like "better" or "easier," each supported by a concrete example and available data. For each, note the risk of a competitor copying it within 12 months. Output as a summary table of three options with trade-offs and a final recommendation on which to pursue.

Act as a positioning strategist covering the [Industry] market. Here is [Your Company]'s current positioning statement: [paste statement]. Stress-test it against the three most likely differentiation-related objections a target customer evaluating [Competitor A] would raise, supporting each with a concrete example and any available data. For each objection, note whether the current message holds up or needs revision, with a clear recommendation. Output as an objection-by-objection summary.

Act as a positioning strategist covering [Industry]. Review how [Your Company], [Competitor A], and [Competitor B] each currently position themselves and differentiate their offering. Identify any positioning territory (a customer pain point, a use case, a target customer persona) that none of them are clearly claiming. Base this only on current public messaging, citing the source and examples for each claim. Output as a gap analysis summary with 2-3 candidate angles and a recommendation on which to pursue first.

Act as a pricing analyst. Compare the current pricing pages and packaging structure of [Your Company], [Competitor A], and [Competitor B] in the [Industry] market, backed by publicly available data. Note tier names, what's gated behind each tier for different customer segments, any usage-based components, and how the packaging itself acts as a differentiator. Use only what's publicly listed, flag anything that requires a sales call to confirm. Output as a side-by-side table with a recommendation on which packaging gaps [Your Company] should close.

Act as a pricing analyst. Check whether [Competitor A] has recently changed its public pricing, packaging, or plan names in the [Industry] market within the last 90 days, and what it means for [Your Company]'s pricing strategy and market positioning. If you can access archived versions of their pricing page, compare before and after to spot any broader pricing trend. Cite your sources and note your confidence level if archives aren't available. Output as a short change summary with a clear recommendation.

Act as a pricing analyst. Research any current, publicly documented discounting, free trial terms, or promotional pricing used by [Competitor A] in the [Industry] market, based on customer reviews, case studies, or public statements, to inform [Your Company]'s own promotional strategy and differentiation for its key customer segments. Note patterns if any exist (e.g. consistent annual discount, common negotiated range). Only include claims you can source. Output as a findings summary with citations and a recommendation for [Your Company].

Act as a pricing strategist. Compare the value metric each vendor charges on (per seat, per usage unit, per outcome, flat fee) for [Your Company], [Competitor A], and [Competitor B] in the [Industry] market, based on publicly available data. Note which metric each seems to be moving toward based on recent pricing page changes, and how that choice positions them for different customer segments. Output as a comparison table with a one-line recommendation for [Your Company]'s pricing model.

Act as a sales enablement strategist. Build a battlecard for [Your Company] reps competing against [Competitor A] in the [Industry] market, reflecting current competitive activity and highlighting [Competitor A]'s weaknesses against [Your Company]'s strengths and differentiation. Include the three objections reps hear most often when this competitor comes up, a recommended response for each backed by a real example, and one proof point per response that's verifiable, not a made-up stat. Output as a rep-ready battlecard summary with a final recommendation for how to close the deal.

Act as a sales strategist for [Your Company]. Here is what we know about why recent deals are won or lost against [Competitor A] in the [Industry] market: [paste notes]. Turn this into a structured battlecard section covering our strengths when we tend to win, our weaknesses when we tend to lose to [Competitor A], how differentiation shaped each outcome, supported by real examples from past deals, and the one question a rep should ask early to surface which scenario they're in. Output as a short, scannable summary with a clear recommendation for our win strategy.

Act as a sales strategist in the [Industry] market. [Competitor A] has a known, currently confirmed weakness around [brief description, e.g. "limited API rate limits" or "no offline mode"], a clear point of differentiation and strength for [Your Company]. Draft three discovery questions a [Your Company] rep could ask early in a sales call that would naturally surface whether this weakness matters to the specific prospect, backed by a real example of when it mattered, without directly badmouthing the competitor. Output as a question summary report with the reasoning behind each and a recommended follow-up strategy.

Act as a sales operations strategist. Design a short debrief template for [Your Company] reps in the [Industry] market to fill out after any recent deal involving [Competitor A] or [Competitor B], win or loss. It should take under 5 minutes to complete and capture the information most useful for updating the battlecard, not generic CRM fields, including fields for the competitor's key strengths, weaknesses, differentiation, and one field for recommended next steps. Output as a fill-in template summary with 6-8 fields and example responses for each.

Act as a product strategist. Compare the current feature set of [Your Company] against [Competitor A] and [Competitor B] in the [Industry] market. Identify capabilities they have that we don't, and rank them by how often they appear to be a stated reason customers switch, noting which gaps most affect our differentiation, based on public reviews. Use only sourced, current information. Output as a ranked gap summary with the source for each ranking and a recommendation on which gap to close first.

Act as a product intelligence analyst. Look for current public signals of what [Competitor A] is planning to build next in the [Industry] space, including job postings, changelog entries, conference talks, or patent filings related to new product features, and whether they hint at a broader market trend or a shift in differentiation. Only include signals with a specific, checkable source. Output as a signal-by-signal summary with your confidence level for each and a recommendation on how [Your Company] should respond.

Act as a product strategist in the [Industry] market. [Competitor A] recently shipped [feature]. Assess whether [Your Company] should build a comparable feature, differentiate with a different approach, or ignore it, based on how central this feature appears to be in their current marketing and positioning, how target customers are responding, backed by specific examples, and how it maps to our stated product direction: [brief context]. Output as a short decision summary with the case for each option and a final recommendation.

Act as a go-to-market strategist. Compare the primary distribution channels (content, paid, partnerships, outbound, community) that [Your Company], [Competitor A], and [Competitor B] currently appear to rely on in the [Industry] market, based on recent, observable public activity and any available data. Note which channel looks most under-invested by competitors relative to its apparent effectiveness for reaching target customers, and how each channel choice reflects that vendor's positioning. Output as a channel-by-channel summary table with one strategic recommendation.

Act as a go-to-market strategist. Based on the latest available signals, [Competitor A] is expected to launch [product/feature] in the [Industry] market, part of a broader market trend worth naming. Draft a response plan for [Your Company] covering what messaging to prepare, backed by relevant data or examples, which customer segments to proactively reach, and what NOT to do (e.g. panic-matching feature-for-feature instead of leading with our own differentiation). Output as a short action summary with recommended next steps and owners left as placeholders.

Act as a go-to-market strategist. [Your Company] competes against [Competitor A] across multiple customer segments in the [Industry] market. Based on current data showing [Competitor A]'s weaknesses relative to [Your Company]'s strengths (support quality, pricing fit, feature depth, or other), recommend which segment [Your Company] should prioritize for the next two quarters. Output as a recommendation summary with the supporting reasoning and evidence.

Act as a go-to-market strategist. Review the current public integration and partnership ecosystem of [Competitor A] and [Competitor B] in the [Industry] market. Identify a category of tool or platform that neither has a strong integration with, which would be valuable for [Your Company]'s target customers and would differentiate our partner ecosystem, backed by specific examples. Output as a short opportunity summary with the reasoning and supporting data.

Act as a competitive strategist. Build a SWOT analysis (strengths, weaknesses, opportunities, and threats) for [Your Company] specifically in the context of competing against [Competitor A] in the [Industry] market, not a generic company SWOT. Every point should be comparative (relative to this competitor's positioning and differentiation), not standalone. Use only current information backed by specific examples and data for the external-facing points. Output as a standard four-quadrant SWOT summary.

Act as a competitive strategist. Build a SWOT analysis (strengths, weaknesses, opportunities, and threats) for [Competitor A] in the [Industry] market, from an outside-in perspective using only current public information, including their positioning and market trends affecting them. Focus the "threats" quadrant specifically on what [Your Company] represents as a threat to them, with a recommendation on how to exploit that opportunity. Output as a four-quadrant SWOT summary with sources for the external claims.

Act as a competitive strategist. Here is our SWOT analysis (strengths, weaknesses, opportunities, and threats) for [Your Company] vs. [Competitor A] from [timeframe, e.g. "six months ago"]: [paste previous SWOT]. Research current, recent changes in positioning, differentiation, and market trends in the [Industry] market, backed by sources and examples, and update each quadrant, marking what's new versus what still holds. Output as an updated SWOT summary with a short changelog and a recommendation on priority actions at the top.

Act as a strategic analyst preparing a briefing for executive leadership. Summarize the current competitive position of [Your Company] against [Competitor A] and [Competitor B] in the [Industry] market in one page, noting any shift in positioning or differentiation, backed by data and sources. Prioritize what's actionable and recent over comprehensive detail. Use only current information. Output as an executive summary with a headline takeaway, three supporting points, and one clear recommendation.

Act as a strategic analyst. Prepare current talking points on the competitive landscape, positioning, and market trends for [Your Company]'s upcoming board meeting, covering [Competitor A] and [Competitor B] in the [Industry] market, backed by data and examples. Focus on what's changed since the last update [timeframe] and what it means for strategy and differentiation, not a full landscape review. Output as a 4-5 point talking summary with one sentence of context each.

Act as a strategic analyst. Summarize the most significant competitive moves in the [Industry] market over the last quarter, involving [Competitor A], [Competitor B], and any notable new entrants, backed by sources and data. Group by type (product features, pricing, funding, positioning, GTM) and note any customer segments most affected. Only include sourced, verifiable moves. Output as a quarterly digest report suitable for forwarding to leadership, with recommended next steps.

Act as a competitive intelligence strategist. Design an ongoing monitoring framework for [Your Company] to track [Competitor A] and [Competitor B] in the [Industry] market, reflecting current signal patterns and backed by real examples of past signals. Specify what signal types matter most (pricing, product features, hiring, funding, messaging and positioning), how often each should be checked, and what would count as a signal worth escalating versus routine noise. Output as a monitoring framework document with a recommended escalation strategy.

Act as a competitive intelligence strategist. [Your Company] is tracking [Competitor A] and [Competitor B] in the [Industry] market and getting more current signals than we can act on. Design a simple scoring framework for prioritizing incoming signals (a job posting, a pricing change, a new product feature, or a repositioning move) by urgency and relevance, using real recent examples as test cases, so only the top signals get escalated to the team with a clear recommendation for action. Output as a scoring rubric summary with 3-4 tiers.

Act as a competitive intelligence strategist. Design a template for [Your Company]'s weekly internal digest summarizing recent competitive activity, pricing moves, product features, and market trends from [Competitor A] and [Competitor B] in the [Industry] market, with example entries backed by real data. It should be skimmable in under two minutes, distinguish between confirmed facts and inferred signals, and end with recommended next steps. Output as a fill-in template summary report, not a finished digest.

Act as a competitive intelligence strategist. Define a specific list of current competitor actions involving [Competitor A] or [Competitor B] in the [Industry] market that should trigger an immediate alert to [Your Company]'s leadership rather than waiting for the regular reporting cycle (e.g. a major price cut, a funding round, a key hire, a new competing feature, or a clear repositioning move), backed by real recent examples. Output as a concrete trigger summary, not vague categories, with a recommended escalation strategy.